An ale trail involving more than 100 pubs is returning to Norfolk.
Woodforde’s Brewery will run its trail from September 6 until November 17.
More than 200 pubs across the country are set to participate, such as The Fur and Feather in Woodbastwick which will host a beer festival to mark the trail's opening weekend.
Throughout the course of the event, patrons can claim one sticker from each participating pub where they buy a pint of Woodforde’s - including the new 4.3pc Trail Ale that is being released in celebration of the 2024 experience.
These stickers can be exchanged for a range of prizes, including Woodforde’s merchandise and beer.
Those who reach 72 stickers will be entered into a draw to win a bespoke Woodforde’s experience.
James Ramm, head of sales at Woodforde’s, said he “can’t wait” to get started.
“The Ale Trail has been a beloved staple of our events calendar and it is always great to see so much excitement surrounding its return," he said.
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“We’ve got hundreds of pubs already signed up – and this year’s event will prove a brilliant opportunity for punters to try out some of our new beers."
Chris Fuller, the brewery's marketing manager, added: “The Ale Trail isn’t just a great opportunity to get more people trying our beers – it’s about helping our local pubs too.
“Pubs across the country have felt the effects of Covid and the cost-of-living crisis – and Norfolk is no exception to that – so it is great to play our part in encouraging more people to enjoy a trip to their local.”
A full list of pubs taking part in this year’s Ale Trail can be found online.
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