A Norfolk pet care franchise is in the running for a prestigious national award.

We Love Pets, which operates in Fritton, has clinched a position in the finals of the 2024 HSBC UK BFA British Franchise Awards.

Among many competitors, We Love Pets is a finalist in the 'Franchisor of the Year - Established' category.

Since its founding in 2008 by Jo White and her husband Ryan, We Love Pets has become the UK's leading full-service pet care franchise.

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The firm looks after approximately 9,000 dogs and cats yearly, along with a range of other animals including rabbits, parrots, chickens, goats, and horses.

Employing 10 staff members at its Fritton headquarters and boasting 118 franchisees responsible for 187 territories nationwide.

Founder and co-owner Jo White said: “We are absolutely over the moon to have reached the finals of the British Franchise Awards.

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"Our head office staff in Fritton were up on their feet cheering when they heard the news; Ryan and I are so proud of everyone involved with We Love Pets.”

Ryan said: “We’ve got a fantastic team here at We Love Pets, the best head office staff, franchisees, dog walkers, dog and pet sitters and of course, the best customers.

"We are all focused on not only offering the best ethical pet care franchise in the UK but also the highest standards of pet care too."

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The BFA awards, likened to the 'Oscars' of the franchising world, are set to announce award winners at a black-tie event on November 7, following the BFA's annual conference.

Chief executive of the BFA, Pip Wilkins, expressed admiration for the finalists’ ability to adapt to changing markets and continuously offer high-quality service.

Similarly, the UK Head of Franchise at HSBC UK, Gillian Morris, commended the finalists as representing the best of British franchising.