More than half a tonne of food has been donated by a Great Yarmouth holiday park.
Haven Seashore has introduced donation baskets in its shops and supermarkets, with donated items sent to the Yarmouth and Magdalen Foodbank.
Foodbank flyers have also been included in guests’ welcome packs, asking them to leave any unused food at the end of their holiday in their accommodation or the donation basket at the park exit for the foodbank.
So far, the initiative has generated over half a tonne of food for the foodbank in three months.
Yarmouth and Magdalen Foodbank, which serves the town and the Magdalen estate in Gorleston, are planning to replicate this model across all Haven sites in the area, so they can continue to meet the very high demand they are experiencing.
Yarmouth and Magdalen Foodbank project manager, Jennifer King, said: "When we set up the foodbank in March, we anticipated between 15 and 20 parcels per week. However, we are currently serving around 70 parcels, to over 200 people every week."
"We have been forced to think of innovative ways to encourage food donations and this arrangement with Haven Seashore has proved very fruitful so far.
"Having the support of local businesses is imperative to our sustainability.
"We are very grateful to the staff at Haven Seashore for their efforts to help us, and those we serve."
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Haven retail revenue manager Francis Harkin said: "The foodbank is very efficient and always in contact.
"If anyone can help in any way - no matter how small - it's always appreciated and can make a difference in someone's life.
"Over the last few years, it’s been sad to see the food crisis on television and hear all the stories of people struggling."
Any businesses that might be able to support Yarmouth and Magdalen Foodbank in any way, are to contact charity manager Jennifer King at info@yarmouthmagdalen.foodbank.org.uk or 01493 543051
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