A business owner on a busy Great Yarmouth road has criticised the area as being "caked with seagull faeces" due to a lack of regular street cleaning.

With its wide array of restaurants, bars and shops, Regent Road is one of the town's busiest thoroughfares which tourists and regulars flock to during summer.

Sadly seagulls are never far away, and they have left their mark on bins, walls and pavements in the area.

Great Yarmouth Mercury: Regent Road has seen an increase of seagull droppings building up recently due to the warm weather, a council spokesperson said. Picture - James WeedsRegent Road has seen an increase of seagull droppings building up recently due to the warm weather, a council spokesperson said. Picture - James Weeds (Image: James Weeds)

For souvenir shop owner Paul Platten, the lack of regular street cleaning along Regent Road and the town centre is "letting the town down".

Mr Platten, of Something Different, said: "As small business owners in the tourism sector, we work very hard to ensure that visitors to our shops are welcomed.

"As a town, however, Great Yarmouth is failing miserably. 

"The whole town and Regent Road, in particular, needs a deep clean."

Great Yarmouth Mercury: Paul Platten, owner of Something Different, on Regent Road said the street was regularly cleaned until mid-last summer.Paul Platten, owner of Something Different, on Regent Road said the street was regularly cleaned until mid-last summer. (Image: James Weeds)

A spokesperson from Great Yarmouth Borough Council (GYBC) said they were aware of an increase of built-up bird droppings in parts of the town, and a scrub deck will take place soon.

Great Yarmouth Mercury: One bin, which is close to a takeaway shop, is caked in seagull faeces. Picture - James WeedsOne bin, which is close to a takeaway shop, is caked in seagull faeces. Picture - James Weeds (Image: James Weeds)

Mr Platten, who has been at the busy touristic street for five years, said the streets had been well-maintained and cleared of bird poo and cigarette butts until mid-last summer.

"Now the streets are not paved with gold but simply caked with seagull faeces and home to thousands of cigarette butts," he said.

"Great Yarmouth seems to rely on the rain. But that's hardly a predictable solution.

"It's sad that at a time when grand plans seem the flavour of the month, the basics are simply being forgotten."

Great Yarmouth Mercury: Regent Road is one of Great Yarmouth's busiest thoroughfares during the summer. Picture - NewsquestRegent Road is one of Great Yarmouth's busiest thoroughfares during the summer. Picture - Newsquest (Image: Archant Norfolk © 2013)

The GYBC spokesperson said: "We are aware there has been a significant amount of bird droppings building up.

"Therefore a scrub deck will be taking place along Regent Road to clean both the street and the bins.

"We have plans to meet with local businesses from Regent Road to discuss how we can work with them to ensure the road is kept clean and tidy."