A Great Yarmouth businessman is creating a "hotel for other species" as he looks to do his bit for the planet.

Hotelier Ian Scott, owner of the Prom Hotel and the Pier Hotel, wants to rewild 11 acres of land near Acle all in the name of saving the world.

While on a recent holiday, Mr Scott read Sir David Attenborough's 2020 book, 'Life on our Planet'.

After reading the famous presenter and biologist's 'witness statement,' Mr Scott felt he could be doing more for the planet closer to home.

Great Yarmouth Mercury: Sir David Attenborough's 'withness statement' inspired Ian Scott to do his bit for the planet. Picture - NewsquestSir David Attenborough's 'withness statement' inspired Ian Scott to do his bit for the planet. Picture - Newsquest (Image: Newsquest)

With the 11-acre site, Mr Scott's initiative plans to "turn land that has been sitting idle into a lush carbon capturing forest".

Mr Scott said: "Attenborough's book got me thinking about my experiences and how abundant of life the planet was when I was younger.

"But it all feels different now."

Great Yarmouth Mercury: The 11-acre site in Acle will be divided into thousands of square metres available for sponsorship. Picture - Ian ScottThe 11-acre site in Acle will be divided into thousands of square metres available for sponsorship. Picture - Ian Scott (Image: Ian Scott)

The experimental scheme will see the Acle site divided into some 42,000 square metres available for sponsorship.

Once each zone has been assigned a sponsor, Mr Scott will introduce trees, hedgerows, flowers and plants to rewild the land and promote more biodiversity in the area.

Sponsoring a square metre costs £100, and sponsors receive a certificate, a chance to promote their business on the scheme's website and a chance of winning a £100,000 jackpot.

Great Yarmouth Mercury: Ian Scott said if the experimental initiative is successful he would like to try to reforest other areas. Picture - Ian ScottIan Scott said if the experimental initiative is successful he would like to try to reforest other areas. Picture - Ian Scott (Image: Ian Scott)

"It's a chance to say thanks to those taking part and speeding the process up," Mr Scott said.

"It's an experiment at this stage. But we have to do something to help preserve the wildlife we have.

"I've felt for a while that I'd like to put something back. If we work together, humanity can help forest the planet and help cut carbon emissions, protecting it for the future."

Mr Scott said if the initiative is successful, he would like to try it in other areas.

For more information, visit the scheme's new website at reforest.world