The Labour Party has pledged to build a better Great Yarmouth ahead of the local elections taking place in May.

On Thursday, May 4, people in the borough will have their chance to vote on who they want to represent them and their ward at Great Yarmouth Borough Council.

The Great Yarmouth Labour Party has launched its local election campaign with the pledge to build a better borough by prioritising the needs of local communities and getting the basics right.

Great Yarmouth Mercury: Councillor Trevor Wainwright, leader of Great Yarmouth Labour group. Picture - NewsquestCouncillor Trevor Wainwright, leader of Great Yarmouth Labour group. Picture - Newsquest (Image: Archant)

Trevor Wainwright, leader of Great Yarmouth Labour Group, said the party aims to address key issues facing the residents of Great Yarmouth including access to housing, extending the selective licencing scheme, bringing a new lease of life to the town centre, and cracking down on fly tipping.

Mr Wainwright said: "Labour stands ready to make big changes in Great Yarmouth. 

"We've spent a long time listening to the concerns of residents and as such we've put residents and their needs right at the heart of our election pledges. 

"Great Yarmouth is ready for change - and Labour is, and always will be, on the side of residents across our borough."

Great Yarmouth Mercury: Trevor Wainwright with other Labour members, including Sarah Owen (left), MP for Luton North and shadow minister for Communities, Local Government and Faith. Picture - Labour PartyTrevor Wainwright with other Labour members, including Sarah Owen (left), MP for Luton North and shadow minister for Communities, Local Government and Faith. Picture - Labour Party (Image: Labour Party)

There are 39 seats up for grabs in Great Yarmouth borough at this year's local elections.

Currently, the council consists of four independent councillors, 14 Labour councillors and 21 Conservative councillors, with the council leader being the Conservative Carl Smith.

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Great Yarmouth Mercury: Great Yarmouth Town Hall. Picture - NewsquestGreat Yarmouth Town Hall. Picture - Newsquest (Image: Archant © 2011)

For the first time this May, all voters in England will be forced to show photographic ID to vote at this year’s local elections.

Accepted forms of ID include a UK, EEA or Commonwealth passport or driver’s licence. Anyone without the correct identification needs to apply for a special certificate by April 25. 

The deadline to register to vote is 11.59pm on April 17.

For more information on the Labour Party's local election campaign in Great Yarmouth, contact rachel_pallett@labour.org.uk