An award-winning gift shop has closed this week, after 17 years in business, citing the impact of rising costs and repeated Covid lockdowns.

Owner Tracy Russen announced that Sentiments in Gorleston had shut its doors for the last time on Monday.

"Unfortunately I had to make the heartbreaking decision that I cannot go any further," she said.

Great Yarmouth Mercury: Tracy Russen has run the popular store for many years.Tracy Russen has run the popular store for many years. (Image: Newsquest)

"With the rising costs after all these years and through three lockdowns, a decision had to be reached.

"I have no idea what the universe will throw at me but we will see - I'm not retiring. I have to find another job.

READ MORE: Villagers campaign to save local pub closed by big council tax bill

"I would like to thank all of you beautiful people for walking through my door.

Great Yarmouth Mercury: I have no idea what the universe will throw at me, Tracy said.I have no idea what the universe will throw at me, Tracy said. (Image: Newsquest)

"It's been years of wonderful pleasure knowing you and serving you and you all will be greatly missed.

"To each and every one of you - thank you. It's been wonderful knowing you."

Sentiments has been a mainstay in the town's high street since 2006 and won the Eastern Daily Press Shop Local competition award in 2008.