The new owner of a Great Yarmouth business hopes to turn his cafe into a hub which is inclusive to all.

Since opening on Northgate Street at the beginning of December, the owner of Jessie's Diner has been welcoming new and old customers looking for a quiet cuppa or a meal with friends.

The former business at the premises closed its doors in August, after 12 years as the New Norfolk Kitchen Diner.

George Filmer, a former pastry chef at London's Savoy Hotel, said having his own cafe in the town feeds his passion for providing for other people.

Great Yarmouth Mercury: A traditional full English breakfast from Jessie's Diner, Great Yarmouth.A traditional full English breakfast from Jessie's Diner, Great Yarmouth. (Image: Jessie's Diner)

"I was inspired by the love of it," said Mr Filmer, 31.

"I just love feeding people and being around for the conversation and the community feel."

Strong bonds with his family have inspired Mr Filmer in his new business, which is named after his grandmother who instilled in him a sense of pride while feeding others.

Mr Filmer's brother - who has autism - also inspired a new approach for the cafe owner.

Great Yarmouth Mercury: Jessie's Diner staff (from left) Jasmine Sawyer, owner George Filmer, Reece Nackr, Cloe Love, Mia Martin and Maddie Hutchinson - Picture: James WeedsJessie's Diner staff (from left) Jasmine Sawyer, owner George Filmer, Reece Nackr, Cloe Love, Mia Martin and Maddie Hutchinson - Picture: James Weeds (Image: James Weeds)

"I've experienced trying to find a good place to eat while with someone who has additional needs," Mr Filmer said.

"And I know it can be difficult - either there isn't that much consideration of dietary requirements or places can just be a little overstimulating."

Great Yarmouth Mercury: Jessie's Diner is based inside the premises of the former New Norfolk Kitchen Diner, which closed last August.Jessie's Diner is based inside the premises of the former New Norfolk Kitchen Diner, which closed last August. (Image: Google)

Mr Filmer intends to provide a quieter experience for guests during part of the day. 

During an allotted time, the cafe will be closed to most trade. Instead, people with learning disabilities, autism and other impairments are encouraged to enjoy a meal with their carers in a more relaxed setting.

"I just want to have a business which pays for itself while bringing back a community feel to the area," he said.

"People used to use this place as a hub, and I am keen to see it return to that."

To find out more, visit Jessies Diner on Facebook.