More than two thousand people enjoyed a funfair, food stalls and seeing reindeer at a winter wonderland event in Caister.
Families across the area made their way to the free seaside event held at the King George V Playing Field in the village on Saturday.
Organiser Karina Green said the day had been tiring but "worth every second", adding: "It's been a really good day and the number of people coming has certainly exceeded our expectations.
"The road train has been packed since we opened at 11am, there's been lots of footfall and we've received very positive feedback. This is exactly what we hoped to bring to Caister.
"It's been a bit windy and muddy but several food stalls have sold out and there are smiling faces everywhere you look."
Mother Kayleigh Chapman said her family had an amazing time.
"We still can't believe the event was free," she said.
"I was surprised by how much there was to do. We've been here for a few hours and still have not seen everything. There are so many different stalls, and the funfair has been a big hit with the kids.
"It's been amazing to see an event like this in Caister."
There were stalls selling food, drink and homewares at the event. Richard Spears, from the Beer Engine, said the event had been a massive success.
"We've been pleased with it," he said.
"The event has gone incredibly well and we can't knock it. The organisers have done a really good job. It's been very pleasant."
Julia Spears, also from the Beer Engine said: "Despite the cold, people seem genuinely happy to be here. Families are cheery and relaxed. It's just been a lovely day."
Melanie Anderson, from Ma's Delights from Caister High Street, said the team had to organise a separate line for one of their products as they had been so busy.
"As soon as people see sweets, they hone in," she said.
"The pic n mix pouches have done very well, and the giant cables have been such a hit, we had to open a separate stall to sell them.
"It’s been so good to see the community celebrating the festive season outdoors."
Some stallholders had also hosted workshops by Santa's Grotto, encouraging families to get creative.
Sarah Dack, from Darling Buds, and florist Samantha Yates hosted a Christmas wreath-making workshop for people to take home a festive memento.
"I think people are genuinely pleased to get out," said Ms Dack. "And it's a really nice community event with people getting stuck in."
Ms Yates added: "It's been well attended. It is a shame about the mud, but the typical English weather hasn't deterred people from having a good time.
"There's been a great feel to the place all day."
Kevin Wood, the vice chairman of Caister Parish Council, estimated between 2,500 and 3,000 people had turned up for the event.
"I thought it would be successful, but I didn’t think we'd get this many people," he said.
"It's been great to see a long day of events and activities, culminating with the light switch-on tonight.
"What an amazing day and all the credit goes to the three ladies who put it together.
"This has been a real community event for Caister, and it has just been so thrilling to see."
As well as stalls selling food, drink and homewares, the event had a Santa's Grotto, a funfair and a special visit from reindeer.
Fearing the distress the reindeer may feel being around large crowds of people, a change.org petition had reach over 1,600 signatures by the start of the Caister Wonderland event.
Volunteer Julie Freeman said the reindeer had been taken home after three hours - the recommended allotted time to safeguard the welfare of the animals.
"The children were very respectful," she said.
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