People braved the bad weather to witness the official grand opening of Great Yarmouth's £4.7m market.
Cooking demonstrations, live music and a trail for free pick 'n' mix were part of the festivities, with market chips continuing to be a big draw.
Yvonne Carter, who was out on a walk with her husband, said: "We're here for the chips.
"We're coming to the town centre more now as the banks are all here. The market is nice, and there seems to be a lot of choice now. It's good to see."
sticks with the tradition" of the fried food the town is most known for.
James Rose, from Dearno's Market Chips, said he was glad the new market ""People come all over for the chips," he said.
a lot more people are sticking around as there's shelter. It's a big improvement that's good for customers and will be good for us traders.
"And in the new building,"It's bringing the community back to the town centre."
READ MORE: Great Yarmouth council clarifies market revamp investigation
Brewers Market Chips, H Blake Family Butchers and Barrie's Tea Stall opted not to move to the new build.
The multi-million pound revamp was divisive among some of the stallholders of the old marketplace. Most notably, businesses including
During the construction, reactions about the revamp had been mixed.
But Port chaplain Rev Peter Paine, who was tucking into a portion of chips with his family, said people "will love it when they get used to it".
"The new market has brought Great Yarmouth into the 21st Century," he said.
"I used to just pop to the market when I had to, but seeing it today could bring me back to it more often."
Michael Horton, Great Yarmouth Borough Council's new head of property and asset management, said the grand opening was a "good step" towards rejuvenating the town.
"Over the year, people will see improved landscaping, footpaths and seating," Mr Horton said.
"And the new learning centre and library inside the old Palmers building is scheduled to be online by the end of the year. That will bring even more people back to the town centre."
Trader Yvonne Harwood from Unique Sweets said more events, like the grand opening, were needed to entice people to the marketplace.
"People will always bother if there's something on," she said.
"The kids are enjoying it 100pc, regardless of the rain. The weather is a real shame, but people are here and it's great to see everyone making an effort."
Chef Kane Adams visited the opening with his daughter Athena. He said he was just passing through, but the cooking demo caught his child's eye, so they stayed for the rest of the event.
"It's good to see things happening," he said.
"And I really do hope things pick up - especially for people in my daughter's generation. We don't come here often, but we would if there were more things like this."
Shortly before lunchtime, borough mayor Penny Carpenter cut the ribbon, officially marking the market open.
Council leader Carl Smith said the new build was "part and parcel" of the regeneration of the town centre.
"It's great to finally have it all open," he added.
"Traders seem pleased with the new market, and trade is up.
"And there's still £5m worth of public realm works to come, as well as the new library later this year. There's been a big investment in the town centre, and it's brilliant to see."
The public realm work will see parts of the town centre with new stone paving, seating and green spaces.
Paving works will also be carried out by the Fisherman's Hospital close to Great Yarmouth Minster.
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